People have been predicting the death of email for more than a decade yet it remains the best performing channel for ROI. In the financial services sector email not only supports acquisition activity but it is also an essential communication channel for managing, retaining and growing customers.

Validity’s Tunc Bolluk will host a panel discussion lead by Merkle Australia’s Blair Cooke, and two special guest experienced customer marketers from financial brands at 3pm AEST on Tuesday 22nd September when they will discuss:

• The challenges faced by financial services marketers to engage their customers and how these are overcome
• Their experience evolving from campaigns to customer journeys
• Predictions on the future role of email for their industry