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The Email Marketer's Holiday Survival Checklist

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As people fight over doorbuster deals on Black Friday, email marketers will also be duking it out in the inbox—throughout the season. Historically, email marketing has been the best performing channel during the holidays, but only for those prepared for the deliverability challenges they may encounter.

Consider these common scenarios and ask if you're fully prepared to handle them: 
  • A recent important email campaign had extremely low open rates
  • Mail is being delivered to spam at Gmail and other important domains
  • Subscriber complaints have increased and show no signs of slowing down
  • You've been blacklisted before Black Friday
Watch this webinar to learn how to overcome common challenges that can make or break your holiday campaigns. In this webinar, we will cover:
  • Trends from last year's holiday season
  • Data and metrics you should be tracking
  • Tactics to overcome last minute holiday headaches impacting your email program
Watch now!

Meet the Presenters

Meet the Speaker:

Tom Sather

Sr. Director of Marketing, Validity

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues at Validity. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His analysis of email has widely cited across leading business media outlets including the NYTimes, Washington Post, and the Associated Press.

View the Webinar