Live Webinar

The Secret to Cross-Functional CRM Collaboration

Wednesday, April 22, 2020

9am ET / 2pm UK

Register here!

Learn how to drive cross-functional success through data management.

Validity and Salesforce Ben, one of the most successful blogs around tips and tricks on Salesforce, have partnered together to understand how addressing duplicates (the most common data quality problem), promotes alignment across teams. 

Join Olivia Hinkle, Senior Product Marketing Manager of Validity, and Ben McCarthy of Salesforce Ben on Wednesday, April 22, 2020 at 9am ET / 2pm UK as they discuss: 

  • Data management and email strategies that propel winning teams forward
  • Where to get free tools that make remote working more successful
  • Proven tactics that enhance customer service
  • And much, much more!
Don't miss this chance to learn how data quality is your competitive differentiator both externally and internally. 

Register today!

Meet the Host

Meet the Hosts

Ben McCarthy

Founder,, Managing Director, EMPAUA

Ben McCarthy is founder of, one of the leading Salesforce blogs in the world. In addition, he is the Managing Director of EMPAUA, a consultancy based in London. Ben is a Salesforce evangelist, and over the past 8 years in his career has helped 100's of companies become more efficient with Salesforce.

Olivia Hinkle

Senior Product Marketing Manager, Validity

Olivia has worked in the data quality space since 2005 and was an early adopter of CRM data quality tools and processes. In 2006, she created the Cleveland, OH Salesforce Admin User Group and has presented at various user groups across the country teaching data quality best practices and techniques. She has also shared her passion and knowledge of how to successfully work with data by presenting learning sessions at Salesforce’s Dreamforce and World Tour events. Olivia has been a certified Salesforce Administrator since 2013 and most recently authored the eBook: The Fundamentals of CRM Data Management.

Register Now!