Online and offline media and marketing professional with over 15 years’ experience across both the client and consultant landscapes. Proven performer across paid and unpaid media; marketing strategy; campaign development and execution; tracking and evaluation. In recent years has overseen iSelect’s 1:1 marketing activity with a heavy focus on email marketing, collaborating across business functions including Data Science, Product and Operations in order to help deliver on iSelect’s brand promise to its customers.

Peter has extensive experience in IT and Digital and the implementation and growth of ecommerce channels, along with a proven track record of successful implementations across all areas of the business. He has held pivotal roles at Retail Apparel Group, APG & Co, Gazal, and only recently moved into an independent consulting role, assisting businesses with Digital Transformation, Martech implementation & Optimisation, Ecommerce and IT strategy.